Sam Toucan, earlier today.

I never liked Kellogg's Froot Loops, although I so badly wanted to like them.

Effective advertising works.

The fun animated commercials.

The bright colours.

The happy, effervescent characters having fun.

All of these aspects made me so want to believe that I actually liked eating Froot Loops. When grocery shopping with my Mum, I used to go beg for the little sugar-soaked treats 'til I was either blue in the face, or she bought them for me (believe me, I've turned a lovely selection of shades in my time).

Upon arrival back home, I used to rip off the top of the box, pour myself a bowl and start eating... that is until about two mouthfulls into it, then I remember how god-awful it smelled let alone tasted.

"Follow your nose, it always knows..." ...my arse...

So no matter how much I used to like the concept of Froot Loops, now I only associate it with dashing small childen's hopes, drug-induced advertising and teaching kids how not to spell.

Back to Index